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Working Together to Foster Diversity and Inclusion

The Outside Pin team is on a mission to empower teachers and educational leaders to support every learner. With a multi-disciplinary group dedicated to enhancing diversity and inclusion in the classroom, Shelley's team is here to help. No matter your needs, you'll find an offering that fits what you're looking for in the Outside Pin ecosystem—our team makes it all happen.

Meet the Players on our Bowling Team
Shelley Moore

Shelley has worked with students, classrooms, and schools K-12 as a teacher, leader, consultant, and coach. She is also an adjunct professor at the University of British Columbia working with teacher candidates beginning their career. Shelley holds an undergraduate degree in Special Education (University of Alberta), a master's (Simon Fraser University), and a Ph.D. (University of British Columbia). Her first book, One Without the Other, is a best seller and is a follow-up resource to her January 2016 TEDx talk. She has authored and co-authored peer-reviewed articles, and her research has been featured at national and international conferences. Shelley has been hosted on blog posts and been a guest on numerous podcasts, including Think Inclusive, Free Range Humans, The Tom Shimmer Podcast, Good Things in Life Podcast, and Let’s Talk Science. As an outside pin, Shelley, is the dreamer who thinks outside the box and is often caught wandering about, finding trouble, and going rogue.

When Shelley isn’t working, she is running around Bowen Island with her family: her wife Jessica, her two daughters Mette and Iben and their Irish Terrier, Ruth.

Jennifer Riddel

Growing up in Edmonton, AB, Jennifer obtained her BSc and BEd from the University of Alberta and was a teacher on call following her move to Victoria, BC, in 2006. In 2007, she focused in on educational resource development with Open School BC in the BC Public Service. 

During her time with Open School BC and in the Ministry of Education, she held roles including instructional designer, project manager, team manager, Director of Open School BC, and Executive Director of Online Learning and Educational Resources. 

In 2023, after a move to the Cowichan Valley, Jennifer joined the team at Outside Pin, to support and help manage a growing business. As the headpin of business operations for Outside Pin Consulting, Jennifer holds a variety of roles, including establishing and implementing business systems, leading client relations, financial operations, and various projects, administering online courses, and coordinating live events. Jennifer, our Head Pin, keeps us all focused and on task, and has exceptional skills in creating data tables, using check lists, and reminding Shelley to pay her bills.

When Jennifer is not working, she is taking her dog for a walk, preferable near water. She encourages birds to make nests on her deck and will enjoy their company while looking at the sun rise eating blackberries. Cream in her coffee is a must and so is crafting and jewellery making while her wife cheers for the Toronto Maple Leafs (preferably in a separate room).

Kayla Shand

Kayla, born and raised in Southern Alberta, now resides in Edmonton, AB. Her educational background includes a Bachelor of Management from Concordia University in Edmonton. She spent 10 years as a recruiter in the energy industry and has been working with Outside Pin Consulting for 3.5 years. Her roles on the team include contract management, liaising with clients, and administering bookings. Pinsetter Kayla keeps us all in line and makes sure we get up after we fall down! She keeps everyone in the know on important updates and deadlines. She is excellent at reminders and keeping meetings short and to the point!

When Kayla is not working, she is watching reruns of Ted Lasso and hoping Carlos Sainz beats Max Verstappen in the next F1 race, which all happens in-between 4 year old twin nap management. She loves when her husband cooks and appreciates a good blanket. Pineapples will always bring her a smile and a week at the beach will bring her sanity.

David Andrew

David is a lifelong resident of Edmonton, Alberta, with a Diploma in Business Administration and Management from NAIT and a Certificate in Adult and Continuing Education (CACE) from the University of Alberta.  His role at Outside Pin Consulting includes video editing for Shelley’s virtual sessions and additional technical support. David is the ball return on our team because we throw anything and everything at him and he always send its back in a timely, organized, and reliable way…the total opposite of Shelley.


When David isn’t working, he is refereeing football games dreaming of one day making it to the CFL. He is a diehard Nintendo Lego Indiana Jones fan and spends many hours or strategizing way to enroll his children into sports that will increase the likelihood of them going to the Olympics.

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